At TopZone APR Khanh Hoi store (163-165 Khanh Hoi, Ward 13, District 4, HCMC), Mobile World (MWG) held an event to mark the milestone of 50 TopZone stores – an authorized retail chain of products Genuine Apple products with the most upgraded and updated version in the world. Thus, in Vietnam market, TopZone is the authorized chain with the fastest growth when owning 50 Mono-brand stores after less than 8 months. This is a good sign for iFan when there are more addresses with high-class and modern shopping spaces and a diverse and genuine product ecosystem. The 50-store milestone is just the beginning of the journey of expanding 200 stores by the end of 2022, aiming for 1 billion USD in revenue by the end of 2023, and the ambition to upgrade the retail market of Apple’s ecosystem in Vietnam to par with Singapore. , Thailand.
Together with TopZone, Mobile World sets a target of 1 billion USD in Apple products in 2023
50 TopZone stores not only stop in big cities, but also expand to provinces such as Dak Lak, Kien Giang, Can Tho… to serve the maximum needs of Apple ecosystem lovers. Accordingly, TopZone is the only retailer that owns 2 APR (Apple Premium Reseller) standard stores and has the largest number of authorized stores in Vietnam market. Conquering the milestone of 50 stores after only nearly 8 months once again affirms MWG’s inherent tradition of rapid expansion.
TopZone sets a target of 200 stores nationwide by the end of 2022. Currently, TopZone’s revenue remains stable at VND 6-8 billion/month/store, even some stores have maintained a revenue of VND 10 billion/month. . This is the key basis for MWG to decide to replicate this model.
“With 200 TopZone stores and more than 3,000 thegioididong.com stores, MWG expects Apple’s revenue to reach $1 billion by the end of 2023, capturing 40% of the market share in Vietnam. If this ambition is realized, The Gioi Di Dong will not only become the sales channel with the largest market share in Vietnam, but also become the buyer with the largest sales of Apple in Asia. Mr. Doan Van Hieu Em, General Director of Mobile World Joint Stock Company said.
Revenue of the Apple product group in Mobile World recorded a galloping growth year after year. In 2020, thegioididong.com channel reached 230 million USD. In 2021, although there are only 20 more TopZone stores, the revenue nearly doubled, reaching 450 million USD. It is expected that by the end of 2022, the retail chain will reach 650 million USD and in 2023 it is expected to reach 1 billion USD.
Ambition to upgrade Apple’s market in Vietnam on par with Singapore market
With Apple’s new market control policy, sales of genuine Apple products increased sharply when Apple followers went to Apple’s authorized stores, typically TopZone. On the other hand, in the period of 2020 – 2021, the market recorded a sharp decrease in the amount of hand-carried goods in Vietnam, only 20-25% compared to 2020 and earlier.
It is estimated that the total revenue of Apple products in Vietnam by the end of 2023 will reach $2.2-2.5 billion. In which, together with TopZone, Mobile World is expected to bring in 1 billion USD. This is the basis for Apple to recognize the Vietnamese market as a tier 1 market, on a par with Singapore and Thailand.
Huge sales from the Vietnamese market will open up a new future for iFan: when the US, Singapore or Thailand have goods, Vietnam also has goods. “Vietnamese people will no longer have to wait long to own a genuine Apple ecosystem. There will be Apple products that are only available here and also here there is a diverse ecosystem of products to satisfy all customer needs. TopZone together with Mobile World will strive to achieve that goal in 2024.”Mr. Understanding Em shared.
Great deals to celebrate big milestones with TopZone
Celebrating this milestone, TopZone system announced an unprecedented huge promotion. Specifically, from June 9 to June 18, customers register information on the website https://www.topzone.vn for a chance to win 10 tickets to own an iPhone 13 Promax 128GB priced at 0VND. In addition, TopZone also offers 100 customers a 50% discount when buying this product line right on the milestone anniversary.
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TopZone is a store system in the form of Mono brand (a specialized store that only sells Apple products) with two versions: AAR (Apple Authorized Reseller) with a compact area of about 100-120m2.2 and APR (Apple Premium Reseller) higher level with an area larger than 180-220m2. According to the roadmap every 2 years, Apple will upgrade its authorized version and TopZone is the latest authorized version in the world today. The store’s youthful, luxurious and classy design is made by Apple with two main colors, white and black, and is equipped with furniture imported entirely from abroad. At TopZone, the products on display are updated with the latest software through DCOTA (Digital Content Over The Air – Management tool for displaying demo content on the showcase via wifi/wireless) to bring a better experience. the most complete user experience. In particular, TopZone’s sales staff are also trained according to Apple’s strict standards. Coming to TopZone, Apple technology lovers will easily find a full range of genuine products. TopZone brings standard Apple experience right in Vietnam. |
