Sandra Lee, Managing Director of Kaspersky Asia-Pacific region

VPN is a versatile tool that many see as a personal data protection assistant when performing daily tasks online. However, aside from the common everyday standard task like accessing the internet, a VPN can be used for a number of other purposes as well.

VPN hides the user’s location and changes their IP address according to the address of the country where the server is located. Websites then treat users as if they were in a selected country, allowing them to use the internet like residents of that region.

As assessed by a Market Research and Survey, the VPN market is worth $3.5 billion by 2020. VPN’s increasing popularity is not just due to more and more people working from home due to the impact of the pandemic. pandemic, but also due to increased digital awareness in recent years, causing users to want more transparency about where and how their data is stored. Taking these factors into account, the researchers predict that the VPN market will reach a value of $106.7 billion by 2027.

As more and more people in the world use VPN services in their daily work, they should be aware of some other VPN scenarios as follows:

Safe use of online dating services

Millions of people are using online dating apps or social networking websites to find romantic partners. However, this attracts many scammers to dating services, as they know that the people using these platforms are looking for a personal relationship and that they can be taken advantage of. According to the study “Love in the age of algorithms” of Kaspersky, 5% of survey respondents were targeted by cybercriminals, and 31% were approached by fraudsters but fortunately avoided the attack.

So, data privacy, continues to be the main concern of users of dating apps. According to Kaspersky research and the 2021 Consumer IT Security Risk Survey from Kaspersky, 29% of users of dating services use a VPN on their smartphones. It’s important to note that a VPN cannot protect against all types of dating scams, but the service can be quite effective in some cases.

For instance, one of the privacy benefits offered by a VPN is hiding physical location information from potential new acquaintances. However, users should still be vigilant to make sure the app doesn’t use GPS location information on their phone.

VPNs can also become an extra layer of protection against unauthorized access to texts, messages, and personal data. This feature is important for users who want to share messages or information with new friends.

Protect your business data from anywhere in the world

Working from home has become much more common since the pandemic broke out two years ago. According to the results of an Owl Labs survey on remote working, nearly 70% of full-time workers work from home during the pandemic, and 81% of survey respondents believe their employers will continue to support remote work after COVID-19 is over.

While providing businesses and workers with convenience and flexibility, working remotely also carries some cybersecurity risks. In the context of employees using company servers or sensitive information to work from home, the need to protect business data will increase.

When working from home, a VPN is an essential tool to help protect your business’ online privacy and security. VPN protects your data traffic and endpoints with AES-256 encryption. That way you can ensure your online data, including customer records and financial data, is not tracked and out of the reach of unauthorized people.

Super fast access from anywhere

Internet service providers sometimes restrict access to certain services, websites, games or other portals – making the same website load speed uneven in all countries. You can use a VPN to avoid this problem, simply by changing the server’s geographic information. As a result, you can remove website load restrictions and avoid traffic speed throttling so you can use these services at the best speed.

This scenario is especially useful for gamers who need to access the game from different countries without being affected by the traffic speed. A VPN reduces latency and ping times by switching to a server that matches the location of the gaming service.

Access local search results for search queries

Search engines filter and rank queries by location, so local sites and portals that contain the information you need are at the top of search results.

So, if you are going abroad and want to get the best recommendation on places of interest or places of entertainment before you go, you should use a VPN to connect to a server in your country. Upcoming. This allows you to explore local search results and get recommendations better tailored to your needs.

Stream content from anywhere on earth

In addition to solving the problem of access speed to different services, VPNs also allow users to expand the reach of content on different streaming platforms. Some streaming services localize content by region – so users from different countries (like Japan and the US) can see different selections of songs and movies.

Using a VPN allows you to access content from different geographies. Users can watch an episodic series that was only released in another country, or watch content available in their home country while on business trips.

For example, by connecting to servers around the world, Kaspersky VPN Secure Connection allows users to access local content on Netflix, Amazon Prime, BBC iPlayer, Hulu platforms , HBO Max and Disney+ from anywhere.

These are just a few of the interesting scenarios a VPN can provide, beyond standard security and privacy tasks. In recent years, as more and more services are brought online and the digital space becomes more and more popular, VPN has become a reliable assistant in daily operation, keeping you and your data safe. you are safe.


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